Jason Fleming
Sales & Leasing Consultant
Jason Fleming is a Sales Consultant at Norm Reeves Subaru with more than a decade of automotive industry experience and a passion for the Subaru brand. Since joining the Subaru family in 2020, Jason has focused on creating a relaxed, no-pressure environment where customers can feel confident and comfortable throughout their buying journey.
Born in El Paso and now residing in Poetry, Texas, Jason is known for his genuine enthusiasm for Subaru and the strong sense of community that surrounds the brand. He takes pride in helping customers discover the right vehicle for their lifestyle while sharing his firsthand knowledge as a longtime Subaru owner.
Outside of work, Jason enjoys gaming, working on cars, and spending time at home with family. Having owned multiple Subaru models over the years, including the WRX, STI, Forester, and Outback Wilderness, he brings real-world experience and a customer-first approach to every interaction.
Recent Reviews
Well professional and with good communication skills.
Well professional and with good communication skills. Explained well the offers and gave options regarding my inquiries
We bought from out of state and Jason and Devon made
We bought from out of state and Jason and Devon made everything as easy as possible. Thanks, guys!
Wonderful.
Wonderful. Will be sending my friends to this dealership. The process was easy, seamless and I felt no pressure.
They were professional and helpful.
They were professional and helpful. They worked with me to get me to a comfortable place. I'm very grateful to Jason and his manager. Thank you.
I saw the exact truck I was looking for!
I saw the exact truck I was looking for! My 2003 Chevrolet Avalanche has 504k dog rescue miles on it, and I need a back up truck. JASON set me up with transport services and everything RIGHT OVER THE PHONE! I was going to fly into DFW and drive it home, and to go to PAPPACITOS, but transport cost wasn't too bad. I LOVE MY TRUCK!!! It was also detailed very well.
View More Reviews on DealerRater
Devon Hale
Finance Director
Devon Hale is a Finance Director at Norm Reeves Subaru who is dedicated to providing a friendly, no-pressure car-buying experience. Since entering the automotive industry in 2022, Devon has focused on building trust with customers through honest communication, exceptional service, and a genuine commitment to helping people find the right vehicle for their needs.
Originally from West Monroe, LA and now residing in Mabank, TX, Devon appreciates Subaru's industry-leading commitment to safety and reliability. He enjoys meeting new people every day and takes pride in creating a comfortable, welcoming experience for every customer who visits the dealership.
Outside of work, Devon enjoys golfing, tackling home improvement projects, and spending time with his family, including his wife, child, and two cats. As a Subaru owner himself, he drives both a Subaru Ascent and a Subaru Outback, giving him firsthand knowledge of the vehicles he proudly represents.
Recent Reviews
Kevin was an excellent sales rep.
Kevin was an excellent sales rep. He was not pushy, he was kind and gently navigated the sales process. Honestly, I think more dealerships need to operate the way that Kevin did. He was also humble. He was aware that I knew a lot more about Chevy Silverados than him, so he let me come to my own decision and conclusion. That is a smart sales rep.
We bought from out of state and Jason and Devon made
We bought from out of state and Jason and Devon made everything as easy as possible. Thanks, guys!
I saw the exact truck I was looking for!
I saw the exact truck I was looking for! My 2003 Chevrolet Avalanche has 504k dog rescue miles on it, and I need a back up truck. JASON set me up with transport services and everything RIGHT OVER THE PHONE! I was going to fly into DFW and drive it home, and to go to PAPPACITOS, but transport cost wasn't too bad. I LOVE MY TRUCK!!! It was also detailed very well.
Professional Courtesy , and attention to your wants for
Professional Courtesy , and attention to your wants for your new car. Great selection of vehicles to choose from. Our salesman Ryan Short even came in on day off to help us with our purchase. Great staff in all departments. Come and get your next vehicle at Norm-Reeves Subaru in Rockwall!
View More Reviews on DealerRater
Seth Baer
Service Advisor
Recent Reviews
Well professional and with good communication skills.
Well professional and with good communication skills. Explained well the offers and gave options regarding my inquiries
The employees in the service department are always so
The employees in the service department are always so sweet and professional. I know they have my best interest at heart and my car is always taken care of.
Seth did a really good job, and kept me informed as the
Seth did a really good job, and kept me informed as the service progressed. Very professional!
View More Reviews on DealerRater
Lionel Garcia
General Manager
What is your favorite aspect of Subaru?
- I appreciate Subaru's focus on safety, families and community. Those values fit how I believe a dealership should take care of people.
What makes you stand out to others?
- I am approachable and involved. I want customers to feel comfortable reaching out to me and know I'll listen, follow through, and help resolve their concerns.
Why do you love working for Norm Reeves?
- I enjoy getting to know our customers and building a team they can count on. I look forward to earning their trust and becoming the dealership they recommend to family and friends.
What are your hobbies and interests?
- I enjoy spending time with my family and supporting my two sons in their interests. Wresting and Track/Cross-country have been a big part of our family's life for years.
Family details:
My Wife and I have been married for 21 years. We have 2 sons and Im proud of the young men they're becoming.
Recent Reviews
Purchase was quick with people who knew what they were
Purchase was quick with people who knew what they were doing, all very friendly with no pressure to buy added things. Actually, sale started with my treatment when getting my previous Subaru serviced. A great dealership.
Ayed at Norm Reeves Subaru in Rockwall is hands-down one
Ayed at Norm Reeves Subaru in Rockwall is hands-down one of the best people I’ve ever worked with. He was incredibly compassionate, honest, friendly, and easy-going throughout the entire process. He made what can be a stressful experience feel relaxed and positive. His transparency and kindness truly stood out, and I never once felt pressured. If you’re looking for someone you can trust, Ayed is your guy. I can’t recommend him enough.
View More Reviews on DealerRater
Manny Garcia
Used Car Manager
Recent Reviews
Our sales team was excellent…!
Our sales team was excellent…! Our sales-man “Max Johnson” was very easy to work with and was very friendly. He was the deciding factor that made us want to buy our vehicle.
The sales manager; Manny Garcia, was easy to work with and worked a very fair trade on our vehicle. As the auto market changes daily we were able to make our deal work within our intended target thanks to both Max and Manny.
I would highly recommend them both when looking for your next vehicle.
Professional Courtesy , and attention to your wants for
Professional Courtesy , and attention to your wants for your new car. Great selection of vehicles to choose from. Our salesman Ryan Short even came in on day off to help us with our purchase. Great staff in all departments. Come and get your next vehicle at Norm-Reeves Subaru in Rockwall!
View More Reviews on DealerRater
Ryan Short
Sales & Leasing Consultant
Recent Reviews
I wish to say we were treated so well and I am very happy
I wish to say we were treated so well and I am very happy with my Subaru. Ryan was so kind and helpful. Good place to buy a car for sure.
Professional Courtesy , and attention to your wants for
Professional Courtesy , and attention to your wants for your new car. Great selection of vehicles to choose from. Our salesman Ryan Short even came in on day off to help us with our purchase. Great staff in all departments. Come and get your next vehicle at Norm-Reeves Subaru in Rockwall!
View More Reviews on DealerRater
Michael Hope
Service Advisor
Recent Reviews
The employees in the service department are always so
The employees in the service department are always so sweet and professional. I know they have my best interest at heart and my car is always taken care of.
View More Reviews on DealerRater
Max Johnson
Sales & Leasing Consultant
Max Johnson is a Sales Consultant at Subaru who is dedicated to delivering an exceptional customer experience through a positive attitude, genuine relationships, and personalized service. Originally from Paris, Texas and now living in Dallas, Texas, Max takes pride in helping customers find the right vehicle while making the buying process enjoyable and stress-free.
Passionate about Subaru's commitment to the outdoors and pet-friendly lifestyle, Max especially appreciates the brand's unique culture and vehicle lineup, including the iconic WRX. Outside of work, he enjoys working out, reading, and building meaningful relationships. His customer-focused approach and enthusiasm help create a welcoming experience for everyone he works with
Recent Reviews
Our sales team was excellent…!
Our sales team was excellent…! Our sales-man “Max Johnson” was very easy to work with and was very friendly. He was the deciding factor that made us want to buy our vehicle.
The sales manager; Manny Garcia, was easy to work with and worked a very fair trade on our vehicle. As the auto market changes daily we were able to make our deal work within our intended target thanks to both Max and Manny.
I would highly recommend them both when looking for your next vehicle.
View More Reviews on DealerRater
Kevin Lara
Sales & Leasing Consultant
Hey y’all! Even though I’m fairly new to auto sales, I have 10 years of one-on-one customer service experience, so I’ll do everything in my power to make your next car purchase as easy and stress-free as possible.
When I’m not at Norm Reeves, you can catch me walking my 3 dogs through our local trails or working on my BRZ!
Recent Reviews
Kevin was an excellent sales rep.
Kevin was an excellent sales rep. He was not pushy, he was kind and gently navigated the sales process. Honestly, I think more dealerships need to operate the way that Kevin did. He was also humble. He was aware that I knew a lot more about Chevy Silverados than him, so he let me come to my own decision and conclusion. That is a smart sales rep.
View More Reviews on DealerRater
Alex Alvarez
Parts Advisor
Alex Alvarez has been a valued member of the Norm Reeves Subaru team since 2023, serving at our parts counter. Originally from New Brunswick, New Jersey, and now living in Greenville, Texas, Alex takes pride in creating a welcoming and positive experience for every guest who visits the dealership. Known for his strong work ethic and willingness to go above and beyond, Alex is committed to helping customers feel comfortable, informed, and appreciated throughout their service experience. He believes outstanding customer care comes from attention to detail, reliability, and treating people with respect. Alex values Subaru’s commitment to community involvement and enjoys being part of a team that shares those values. Outside of work, he enjoys photography, music composition, football, and spending time with his dachshund, Kobe. As a proud owner of a 2018 Subaru STI, he brings enthusiasm and firsthand Subaru experience to his role every day.
View More Reviews on DealerRater
Josue Bazan
Sales & Leasing Consultant
Josue Bazan is a dedicated Sales Consultant with experience in the automotive industry since 2023. Known for his customer-first approach, Josue is committed to going above and beyond to ensure every client has a positive and memorable car-buying experience.
Originally from Monterrey and now residing in Royse City, Josue values building lasting relationships through honest communication and exceptional service. He enjoys helping customers find the right vehicle for their needs and looks forward to growing with Subaru while delivering an outstanding ownership experience.
Outside of work, Josue enjoys spending time with his wife, four children, and pets, as well as listening to music and gaming. His favorite Subaru model is the Outback, admired for its versatility and reliability.
View More Reviews on DealerRater
Savannah Bowie
LoveEncore Specialist
Savannah Bowie is a Love-Encore Redelivery Specialist at Subaru who is passionate about delivering an exceptional customer experience. Originally from Brenham, Texas and now residing in Terrell, Texas, Savannah is known for her commitment to going the extra mile for every customer, ensuring their ownership journey is both enjoyable and memorable.
Savannah appreciates Subaru's strong commitment to giving back to the community and believes that genuine care and personalized service set great customer experiences apart. She enjoys building relationships with customers and looks forward to helping them get the most out of their Subaru ownership experience.
Outside of work, Savannah enjoys spending time with her family, including her spouse, children, and beloved dog. Her favorite Subaru model is the 2026 Trailseeker, a vehicle that reflects her appreciation for versatility and adventure.
View More Reviews on DealerRater
David Garcia
Finance Manager
David Garcia is a Finance Manager at Norm Reeves Subaru with automotive industry experience dating back to 2020. Known for his honesty, transparency, and personable approach, David is committed to helping customers find safe, reliable vehicles while making the buying process straightforward and enjoyable.
Born in Dallas, TX and now residing in Rockwall, TX, David values building genuine relationships and creating an exceptional customer experience. He appreciates Subaru's culture and the authentic people behind the brand, which aligns with his customer-first philosophy.
Outside of work, David enjoys spending time with family and friends, watching football, and cheering on the Cowboys. His favorite Subaru model is the WRX, reflecting his appreciation for performance, reliability, and driving enjoyment.
View More Reviews on DealerRater
Dakota Jones
Sales & Leasing Consultant
Born in Merit, TX and now living in Greenville, TX, Dakota Jones brings a people-first approach to every customer interaction. Having worked at Norm Reeves Subaru in September 2026, Dakota is passionate about helping customers feel comfortable and confident when making one of life's biggest financial decisions.
Known for being highly empathetic, Dakota focuses on understanding each customer's needs and delivering a personalized, stress-free experience. She believes that taking care of people and building genuine connections are the keys to earning trust and creating lasting relationships.
One of the things Dakota admires most about the Subaru brand is its reputation for reliability and longevity. Her favorite Subaru model is the Outback Touring, a vehicle that reflects the dependability and versatility she values.
Outside of work, Dakota enjoys writing music, reading fantasy novels, gaming, and streaming on Twitch.
View More Reviews on DealerRater
Josh Marsac
Sales & Leasing Consultant
Josh Marsac is a Sales Consultant at Norm Reeves Subaru who has been helping customers find the right vehicle since 2021. Known for his transparency and customer-first approach, Josh is committed to making every purchase experience straightforward, informative, and enjoyable.
Born in Garland, Texas and now residing in Forney, Texas, Josh values building genuine relationships and enjoys meeting new people every day. He appreciates Subaru's reputation for reliability and safety, qualities he believes provide lasting value for customers.
Outside of work, Josh enjoys writing and playing music, spending time with his two daughters, and following hockey, especially the Dallas Stars. As a Subaru enthusiast and owner of multiple WRX models, he brings firsthand knowledge and passion to every customer interaction.
View More Reviews on DealerRater
Coit Monell
Parts & Service Director
Coit Monell serves as the Service & Parts Director at Norm Reeves Subaru, bringing more than a decade of automotive industry experience and a passion for exceptional customer service. Since beginning his automotive career in 2013, Coit has built a reputation for his extensive industry knowledge, leadership, and commitment to creating outstanding customer experiences.
Born in Upland and now residing in Rockwall, Coit takes pride in helping guests receive the highest level of care throughout their ownership journey. He values Subaru's commitment to supporting local communities and appreciates the strong culture and core values that Norm Reeves represents.
Outside of work, Coit enjoys bass fishing, kayaking, and spending time outdoors with his partner. A Subaru enthusiast, he has owned both a 2024 WRX and a 2024 Solterra, giving him firsthand experience with the brand he proudly represents.
View More Reviews on DealerRater
Chris Pinedo
Service Drive Manager
Chris Pinedo has been part of the automotive industry since 2010 and currently serves as the Service Drive Manager at Norm Reeves Subaru. With a passion for customer care and building lasting relationships, Chris is committed to ensuring every guest receives an exceptional service experience from start to finish. He believes Subaru stands apart because of its dedication to supporting customers and going above and beyond to earn their trust.
Born in Anaheim, California and now residing in Plano, Texas, Chris enjoys connecting with customers and helping them get the most out of their Subaru ownership experience. Outside of work, he loves spending time with his wife and three children, grilling and smoking meats, attending baseball games, and visiting the State Fair. As a Subaru owner himself, Chris brings both professional expertise and firsthand experience to his role, helping create a customer-focused environment built on trust, service, and genuine care.
View More Reviews on DealerRater
Joy Sangel-Wilson
Internet Manager
Joy Sangel-Wilson is an Internet Sales professional dedicated to creating a smooth, customer-focused experience from the very first interaction. Since joining Subaru in 2026, she has built her approach around listening carefully, communicating clearly, and following through on every commitment.
Originally from Quezon, Philippines and now living in Richardson, Joy values building lasting relationships with customers and helping them feel confident throughout their vehicle-buying journey. She especially appreciates Subaru's reputation for safety, reliability, and customer loyalty.
Outside of work, Joy enjoys spending time with her husband and three children, supporting their sporting activities, and enjoying the outdoors with family. Her favorite Subaru model is the Ascent, reflecting her appreciation for versatility and family-focused design.
View More Reviews on DealerRater
Kyle Shiraishi
Sales Director
Kyle Shiraishi is the Sales Director at Norm Reeves Subaru with over a decade of automotive industry experience, having started his career in 2012. Known for his customer-focused approach, Kyle is passionate about creating an extraordinary experience for every guest by combining attention to detail with a genuine commitment to making people feel valued and supported throughout their vehicle-buying journey.
Originally from Kent, Washington and now residing in McKinney, Texas, Kyle is drawn to Subaru's strong commitment to making a positive impact. He values the welcoming culture at Norm Reeves Subaru and takes pride in helping customers find the right vehicle while building lasting relationships.
Outside of work, Kyle enjoys spending time with his wife and two children, exploring great food and restaurants. As a longtime Subaru enthusiast and owner of multiple Subaru models, including the WRX, STI, Impreza, and Outback, he brings firsthand knowledge to every customer interaction.
View More Reviews on DealerRater
Mikala Simmons
Warranty Admin / Love Promise
Mikala Simmons serves as the Warranty Administrator at Norm Reeves Subaru and brings more than a decade of automotive and Subaru experience to her role, having started in the industry in 2012. Since joining the dealership in 2020, Mikala has been dedicated to supporting customers and ensuring a smooth ownership experience through attention to detail, knowledge, and exceptional service.
Born in Forney, TX and now residing in Wills Point, TX, Mikala appreciates Subaru's commitment to caring for customers and communities through initiatives like the Love Promise program. She enjoys being part of a positive, customer-focused environment and takes pride in helping deliver the high level of service Subaru owners expect.
Outside of work, Mikala enjoys watching soccer and cheering on the Cowboys. As a Subaru owner, she drives an Ascent and values the comfort, versatility, and reliability that make the brand a favorite among families and adventurers alike.
View More Reviews on DealerRater
Tracey Smith
Parts Manager
Tracey Smith has been a valued member of Norm Reeves Subaru since 2022 and currently serves as Parts Manager. With a strong commitment to customer satisfaction and operational excellence, Tracey brings extensive parts knowledge, attention to detail, and a customer-first mindset to every interaction. She is dedicated to ensuring customers and service team members have the parts, resources, and support they need for a seamless ownership experience.
Born in Seminole and now residing in Terrell, Tracey is known for her friendly personality, reliability, and passion for helping others. She values Subaru's reputation for safety, durability, and reliability, and takes pride in supporting a brand that customers trust. Outside of work, Tracey enjoys spending time with her family, watching NASCAR, and caring for her pets. Her leadership, experience, and dedication make her a trusted resource for both customers and colleagues.
View More Reviews on DealerRater
Karl Thormahlen
Asst. Used Car Manager
Hi y'all! My name is Karl with a K and I'm the Internet Sales Manager at Norm Reeves Subaru! I'm the guy that makes sure all of your online inquiries are taken care of, along with the rest of the team. If you have any questions or if you would like to reach out to me directly please do give me a call, send me a text, or an email!
View More Reviews on DealerRater
